Launch your first campaign

A campaign always follows the same thread: you define a target, you gather prospects, you write a sequence of messages, then you launch. Here is how to chain these steps together.

Before you start

• An active AI key (see Anthropic or OpenAI).
• At least one connected channel: Gmail or WhatsApp.

Step 1: Define the target

1. Open the Targets section and create a new target.
2. Describe your ideal customer precisely: industry, size, geographic area, contact role. The sharper the target, the more relevant the generated messages will be.

Step 2: Gather prospects

1. Import your prospects (CSV file) or use automatic sourcing to let the platform enrich your target.
2. Check the data quality: a valid email address and a correct company name are the minimum for a good send.

Step 3: Build the sequence

1. Create a mission or a sequence attached to the target.
2. Define the steps: a first message, then one or two follow-ups spaced a few days apart.
3. Let the AI write a personalized first draft, then proofread and adjust the tone. Keep messages short and concrete.

Step 4: Launch

1. Check the sending channel, the daily volume, and the schedule.
2. Start with a small volume (a few dozen messages per day) while you validate deliverability.
3. Launch the campaign. Replies flow into the inbox and are analyzed automatically.

After the launch

• Track your open, reply, and meeting rates.
• Handle positive replies quickly: responsiveness matters.
• Adjust the target, the hook, or the volume based on the results.

To protect your sender reputation, also read the Deliverability best practices guide.